Empowering Brands to Thrive

As the founder of Muse Media, Mara Anastas brings decades of leadership in book publishing.  

As a consulting partner for authors, publishers, and forward-thinking companies, I bridge creativity and business strategy across the publishing and media landscape. My clients range from independent and unpublished authors to technology innovators new to publishing.

Drawing on business development expertise and years launching successful imprints, I empower organizations to amplify their impact whether through market entry, brand development, or innovative content strategies. Companies and brands turn to me when they need trusted, actionable insights to move creative projects from concept to market.

I am always open to collaborating with new companies, brands, and strategic partners seeking a consultant with a proven track record in both the creative and corporate sides of publishing and media. 

Let’s explore how my experience can help your business or brand lead in this dynamic industry.

FOR AUTHORS

Strategic Guidance for Publishing Success

· Define or refine brand positioning, audience map, and message to increase discoverability.

I will work with you to clearly describe what the book or series is about, who the ideal readers are, and what makes it unique. Execution involves research on reader communities, crafting a clear value statement, and messaging that connects with the target audience, making it easier for readers to find the books and stay hooked from one installment to the next.

· Build a practical growth system: content cadence, campaign plans, and simple metrics that track what moves sales.

This involves setting a regular schedule for content releases and promotions to keep momentum going. Execution includes creating marketing calendars, planning milestones , and choosing key performance indicators to monitor and adjust the strategy for growth.

· Develop publisher-ready proposals and submission strategies; target and pitch the right editors and imprints.

Where appropriate and necessary, I offer polished, professional proposals that clearly showcase the book’s market potential. Execution includes researching suitable publishers and editors, personalizing pitches to align with their interests, and managing submissions to maximize chances of acceptance or deal-making.

· Expand revenue via rights and licensing like foreign, audio, merch, and co-development while protecting long-term IP value.

I will explore additional ways to monetize the book content beyond direct sales. Execution involves negotiating deals for translation rights, audiobook productions, merchandise usage, and adaptations while ensuring contracts protect the author’s overall intellectual property.

FOR COMPANIES

Growth Systems & Performance Marketing

· Design growth frameworks: content release cadence, omnichannel campaign plans, and straightforward KPIs to track what drives results.

· Build marketing calendars, set milestones, and identify core sales levers adaptable for both publishing and B2B/B2C projects.

Partnership & Proposal Development

· Produce company-ready proposals and targeted submission strategies for industry partners, or business stakeholders.

· Research, target, and pitch to the right decision-makers personalizing outreach for publishing, tech, or brand partnership goals.

Business Development & New Market Entry

· Identify new opportunities, market segments, or partnership channels for revenue growth and strategic expansion.

· Execute competitive market analyses, develop launch plans, and structure industry collaborations that align with company or project objectives.

Custom Analysis & Reporting

· Deliver actionable insights with analytics on audience engagement, sales performance, and campaign ROI geared for both creative and corporate clients.